User Acquisition Specialist

Picsart

- Strategize & Execute: Launch, manage, and optimize user acquisition (UA) and retargeting campaigns across a diverse range of paid channels, including Meta (Facebook, Instagram), TikTok, Snapchat, Google Ads, and Apple Search Ads, and more - Analyze & Optimize: Conduct in-depth analysis of campaign performance, identifying trends and providing actionable recommendations to enhance ROI, subscriber rates, and overall growth - Experiment & Learn: Design and implement rigorous testing strategies to uncover insights around creative performance, targeting effectiveness, tactical approaches, and channel efficiency - Budget Management: Collaborate with the Head of Acquisition to manage budget allocations and pacing to maximize impact - Creative Collaboration: Partner with social, content, and creative teams to develop new concepts and iterate on winning creatives. Manage the creative pipeline and maintain a comprehensive UA creative repository

- 5+ years of experience in performance marketing, ideally in a mobile-first or subscription-based business - Proven track record of scaling paid campaigns with >$1M monthly budget responsibilit - Deep knowledge of key UA metrics (e.g., CTR, CR, CPI, ROAS, LTV) and familiarity with various attribution models and tracking methodologies (AppsFlyer experience is a plus) - In-depth knowledge of Google Ads, Apple Search Ads, TikTok and Facebook Ads, coupled with hands-on experience in media buying across various UA channels - A highly motivated self-starter with strong project management, prioritization, and hands-on execution skills - Exceptional attention to detail, superior problem-solving abilities, and an inherently analytical mindset - Outstanding written and verbal communication skills, enabling effective collaboration across teams. - Demonstrate outstanding communication skills - Excellent knowledge of both written and spoken English

To apply for this job follow the link: https://picsart.com/job/4065966004?gh_jid=4065966004 Please mention in your application that you have learned about this position from MyJob.am