Senior Social Media Marketing Specialist

Globbing

- Design and implement comprehensive social media strategies that align with business goals - Plan, execute, and optimize social media campaigns to increase brand awareness, engagement, and conversion rates - Create engaging, informative, and relevant content across all platforms - Build and nurture relationships with online communities, customers, influencers, and industry leaders - Analyze social media metrics, track performance, and report on key metrics (engagement, reach, conversions) to stakeholders. Use data to optimize future campaigns - Ensure brand voice and message remain consistent across all social media channels - Stay updated on industry trends, social media best practices, and the competitive landscape within the industry - Work closely with internal teams to ensure social media efforts are aligned with broader marketing and business objectives - Manage paid advertising on social media platforms, including creating ads, targeting audiences, and optimizing ROI - Identify and collaborate with key influencers or industry partners to amplify social media presence and brand awareness

Bachelor’s degree in Marketing, Communications, or a related field. Minimum 4+ years of experience in social media marketing, with a focus on e-commerce and/or retail. - Proven experience in developing and executing successful social media campaigns that drive business outcomes - Strong knowledge of social media platforms, content creation, and digital marketing tools - Solid understanding of customer behavior and user experience (UX) principles - Excellent communication and writing skills, with the ability to craft compelling messages for different audiences - Proficiency in data analytics tools to track, analyze, and report on social media metrics - Ability to manage multiple campaigns and projects in a fast-paced environment - A creative mindset with strong problem-solving abilities - In-depth understanding of e-commerce trends, freight forwarding logistics - Familiarity with SEO and paid social advertising (Facebook Ads, LinkedIn Ads, etc.) - Proficiency in Russian and English - Familiarity with content creation tools (e.g., Canva, Adobe Creative Suite) - Experience with video content creation and editing

Apply here## https://globbing.zohorecruit.com/jobs/Careers/756140000000866001/Social-Media-Marketing-specialist?source=CareerSite## Please mention in your application that you have learned about this position from MyJob.am