Digital Performance Head

Company
Inecobank CJSC
Category
Job Address
Application Deadline
Banking, Finance and Accounting
Yerevan, Armenia
17/08/2025
Responsibilities
- Develop and implement performance marketing strategies (CPA, CPS, etc.) aligned with Inecobank’s business goals - Define and segment target audiences for more efficient campaign targeting - Launch, monitor, and continuously optimize paid digital campaigns across multiple channels - Build, lead, and develop a high-performing team, including PPC, CPA, and referral marketing specialists - Mentor and coach team members, fostering a culture of performance and accountability - Plan, allocate, and manage digital marketing budgets to maximize returns and efficiency - Monitor marketing spend and optimize for ROI, CAC, LTV, and ROMI - Create and maintain transparent performance reporting systems - Provide strategic insights and recommendations to scale successful initiatives - Manage performance marketing channels such as Google Ads, Meta, TikTok, Yandex, etc - Drive affiliate marketing and referral programs as part of a broader channel mix - Collaborate cross-functionally with product, IT, design, and business teams
Required Qualifications
- Minimum 5 years of experience in digital performance marketing, ideally in banking or e-commerce - Proven experience managing marketing teams and budgets - In-depth knowledge of digital marketing platforms and analytics tools (e.g., Google Analytics, AppsFlyer, Power BI, Tableau) - Strong understanding of performance metrics and ability to tie digital efforts to business KPIs - Experience in managing performance campaigns across paid and organic digital channels - Fluent understanding of performance marketing terminology and economics (CAC, LTV, ROI, ROMI)
Application Procedures
Apply here https://www.inecobank.am/hy/careers/vacancies/details?id=2636 Please mention in your application that you have learned about this position from MyJob.am