Digital Performance Head
Company
Inecobank CJSC
Category
Job Address
Application Deadline
Banking, Finance and Accounting
Yerevan, Armenia
17/08/2025
Responsibilities
- Develop and implement performance marketing strategies (CPA, CPS, etc.) aligned with Inecobank’s business goals
- Define and segment target audiences for more efficient campaign targeting
- Launch, monitor, and continuously optimize paid digital campaigns across multiple channels
- Build, lead, and develop a high-performing team, including PPC, CPA, and referral marketing specialists
- Mentor and coach team members, fostering a culture of performance and accountability
- Plan, allocate, and manage digital marketing budgets to maximize returns and efficiency
- Monitor marketing spend and optimize for ROI, CAC, LTV, and ROMI
- Create and maintain transparent performance reporting systems
- Provide strategic insights and recommendations to scale successful initiatives
- Manage performance marketing channels such as Google Ads, Meta, TikTok, Yandex, etc
- Drive affiliate marketing and referral programs as part of a broader channel mix
- Collaborate cross-functionally with product, IT, design, and business teams
Required Qualifications
- Minimum 5 years of experience in digital performance marketing, ideally in banking or e-commerce
- Proven experience managing marketing teams and budgets
- In-depth knowledge of digital marketing platforms and analytics tools (e.g., Google Analytics, AppsFlyer, Power BI, Tableau)
- Strong understanding of performance metrics and ability to tie digital efforts to business KPIs
- Experience in managing performance campaigns across paid and organic digital channels
- Fluent understanding of performance marketing terminology and economics (CAC, LTV, ROI, ROMI)
Application Procedures
Apply here
https://www.inecobank.am/hy/careers/vacancies/details?id=2636
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