Head of CRM & Growth

Inecobank CJSC

- Develop and execute a comprehensive CRM strategy aligned with the bank’s customer lifecycle goals - Drive personalization, engagement, loyalty, and retention across all customer segments and channels - Lead the CRM team to utilize data and technology for effective targeting and communication - Ensure seamless integration of the CRM platform with product and marketing initiatives - Improve customer experience through tailored communications and strategic customer touchpoints - Optimize CRM performance to achieve measurable business outcomes such as cross-sell, up-sell, reduced churn, and increased customer lifetime value (CLTV) - Oversee CRM-related projects including system implementation, upgrades, and vendor collaboration - Monitor and report on campaign effectiveness through ROI analysis and A/B testing - Foster cross-functional collaboration across Marketing, Product, IT, and Sales teams

- Minimum 7 years of experience in CRM management or related roles - At least 3–4 years in a leadership role, preferably within banking, FinTech, or a regulated service industry - Proven success in developing and executing high-impact CRM strategies - Extensive experience with CRM platforms such as Salesforce, Microsoft Dynamics, or equivalent - Strong background in customer data analytics and segmentation techniques

Apply here https://www.inecobank.am/hy/careers/vacancies/details?id=2635 Please mention in your application that you have learned about this position from MyJob.am