Head of AI GTM
Company
SoftConstruct
Category
Job Address
Application Deadline
IT
Yerevan, Armenia
17/07/2026
Responsibilities
- Own and drive the go-to-market strategy and execution for AI products, including
positioning, commercialization, and scaling
- Define target segments, priority markets, and go-to-market focus areas for
Betconstruct AI solutions
- Define and evolve product value propositions aligned with market needs and
customer priorities
- Enable and align Sales and Pre-Sales teams to drive pipeline growth, conversion,
and consistent market messaging
- Establish structured feedback loops from clients and commercial teams to
inform the AI CoE product roadmap
- Define product packaging and pricing strategies based on market demand and
competitive landscape
- Establish and track key performance metrics (e.g., product adoption, deal
velocity) to measure and improve sales enablement effectiveness
Required Qualifications
- Bachelor's degree or equivalent practical experience
- 5+ years of experience in go-to-market, strategy, business development, or
commercial roles, with exposure to AI/ML initiatives
- Experience leading cross-functional initiatives across Sales, Solutions/Pre-
Sales, Product, and Engineering teams
- Experience launching and scaling products, including positioning, sales
enablement, and incorporating customer feedback into product development
- Understanding of AI/ML use cases (e.g., churn prediction, personalization,
recommendations) and their commercial impact
- Ability to communicate complex concepts clearly and develop compelling
narratives for both technical and business audiences
- Fluency in English, both written and spoken
Application Procedures
Apply here
https://peopleforce.softconstruct.com/careers/v/2563-head-of-ai-gtm?source_id=1
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