Content Marketing Team Lead

SoftConstruct

- Develop and implement content marketing strategies aligned with business goals - Lead and mentor a team of content writers, ensuring high-quality content production - Oversee the creation of blogs, website content, press releases, social media posts, newsletters, and other marketing materials - Ensure all content aligns with iGaming industry regulations and brand tone - Optimize content for search engines (SEO) and user engagement - Work closely with SEO specialists to develop keyword-driven content - Utilize tools like Google Analytics, SEMrush, and Ahrefs to track content performance and improve effectiveness - Work with designers, social media managers, and marketing teams to create engaging multimedia content - Collaborate with PR teams to craft press releases, brand stories, and corporate communication materials - Ensure consistent brand messaging across all content channels

- Bachelors or Master’s degree in Marketing, Communications, Journalism, or a related field - At least 4 years of experience in content writing and marketing, preferably in the iGaming & Gambling industry - Proven experience leading a content team and managing content projects - Strong understanding of SEO, content marketing, and digital trends - Proficiency in Content Management Systems (CMS) like WordPress - Familiarity with Google Analytics, SEMrush, Ahrefs, or other SEO tools - Basic knowledge of HTML and web publishing tools is a plus - Ability to develop content strategies and track performance metrics - Excellent writing, editing, and proofreading skills in English and Armenian

Apply here https://peopleforce.softconstruct.com/careers/v/1887-content-marketing-team-lead Please mention in your application that you have learned about this position from MyJob.am