Social Media and Influencer Marketing Specialist

Telcell

- Own and execute Telcell’s social media and influencer marketing activities in line with brand, product, and business objectives - Develop and manage the monthly social media content plan and publishing calendar across Telcell and Telcell Wallet platforms - Plan and coordinate engaging, high-quality content tailored to each platform and target audience - Ensure consistency of messaging, tone of voice, and visual quality across all social media channels - Monitor trends, audience behavior, platform updates, and competitor activity to continuously improve content and positioning - Identify, evaluate, onboard, and manage influencers that match Telcell’s brand and target audience - Build and maintain long-term working relationships with influencers and content creators - Prepare clear campaign briefs for influencers, including objectives, deliverables, timelines, key messages, and content guidelines - Coordinate influencer campaigns end-to-end, ensuring timely delivery and proper execution - Review and align influencer content before publication to ensure it meets brand, communication, and campaign requirements - Track influencer campaign performance and provide recommendations for optimization

- 3+ years of experience in social media marketing, content marketing, influencer marketing, or a similar role - Strong understanding of major social media platforms including Instagram, Facebook, TikTok, LinkedIn, and other relevant channels - Experience in influencer identification, communication, campaign coordination, and content review - Ability to develop content plans and manage multiple priorities in a fast-paced environment - Strong communication and coordination skills with the ability to work cross-functionally - Experience with analytics tools and the ability to interpret performance data - High level of ownership, responsibility, proactivity, and attention to detail - Ability to maintain quality standards while working with multiple stakeholders and deadlines - Fluency in Armenian, Russian, and English - Experience with content creation, basic design, or video tools is a plus - Bachelor’s degree in Marketing, Communications, or a related field is preferred

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