Marketing Data Analyst, Marketing and Communication Department

Ameriabank CJSC

- Develop and implement marketing attribution models to assess the impact of different marketing channels on sales - Build and analyze marketing funnels to identify weak points in the customer journey - Implement technical setup (GA4, GTM, Firebase) of website and mobile app analytics and ensure accurate tracking of events - Create personalized reports and automated dashboards on marketing activities - Ensure data integrity by comparing information from CRM tools, banking systems, and analytics platforms - Make recommendations for optimization of marketing budgets and enhancement of campaign efficiency - Automate reporting processes using SQL or other analytics tools

- Minimum 2-3 years of experience in data analytics (preferably, in marketing analytics) - Advanced knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM) - Knowledge of SQL (for working with databases) - Knowledge of data visualization tools (Looker Studio, Power BI) - Knowledge of Python - Knowledge of Marketing Attribution and Marketing Mix Modeling principles - Analysis of experience in funnels and user journey - Experience in mobile app tracking (Firebase/AppsFlyer) will be a plus

Apply here https://ats.hirebee.ai/en/jobs/marketing-data-analyst-marketing-and-communication-department-4/apply?source_id=staff Please mention in your application that you have learned about this position from MyJob.am