Marketing and Communication Department, Brand management division, Head of Division

Ameriabank CJSC

- Maintain the agenda for development of strategic brand approaches by organizing relevant discussions with all stakeholders - Ensure unified/coherent brand promotion across all platforms and branches - Oversee alignment of all campaigns, promotions, events, activities and communications implemented by the Bank with the developed brand strategy and brand promise - Identify different directions for raising brand presentation and brand loyalty through brand awareness, based on the relevant target groups - Develop and monitor the strategy of brand and image campaigns and partnerships - Clearly define the goals, target audience and messages of campaigns - Monitor the work of creative agencies and designers - Ensure preparation of branded materials and corporate gifts of Ameria group of companies and targeted distribution thereof - Analyze campaign effectiveness (KPIs, ROI)

- University degree - At least 10 years of relevant work experience in brand building and management - Excellent command of Armenian, English and Russian - Knowledge of economics, especially banking, will be a plus - Organizational and communication skills - Team player - Courteous manners, commitment to work, and high sense of responsibility

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