Marketing Specialist

New City Projects

- Creative Thinking & Ideation: Lead the generation of original ideas and creative concepts across all marketing initiatives. Apply innovative thinking to develop unique approaches to branding, messaging, and campaign execution - Content & Campaign Innovation: Continuously seek new formats, tools, and trends to enhance engagement and differentiate the company’s voice in the marketplace - Problem-Solving Through Creativity: Tackle marketing challenges with imaginative, data-informed solutions that align with strategic goals and resonate with target audiences - Market Research Planning: Design and execute research initiatives to understand target markets, competitors, and trends. Define objectives, choose effective methods (surveys, interviews, focus groups), and manage timelines - Data Collection & Analysis: Gather and interpret quantitative and qualitative data to uncover insights that inform strategic direction - Consumer Behavior Analysis: Explore customer motivations, preferences, and buying behavior to shape marketing approaches - Market Analysis & Goal Setting: Conduct detailed market assessments to identify opportunities and competitive positioning. Establish marketing goals aligned with business strategy - Target Audience Identification & Segmentation: Define customer segments and tailor strategies to meet the specific needs and preferences of each group - Positioning & Differentiation: Develop a strong Unique Value Proposition (UVP) and ensure clear market differentiation - Marketing Strategy Formulation: Craft multi-channel marketing strategies that support business objectives, drive engagement, and generate leads

- Higher education in Marketing, Economics, or related fields - At least 3 years of work experience in the field of marketing - Strong analytical skills with the ability to interpret market and sales data - Excellent communication and negotiation skills - Creative thinking and problem-solving ability - Knowledge of marketing and sales programs and tools - Strong organizational skills and ability to manage multiple projects simultaneously - Attention to detail - Ability to work effectively both independently and in a team - Ability to build strong business relationships - Adaptability and willingness to learn

To apply for this position, send your CV to hr@newcity.am. to the address, indicating the Marketing Specialist in the subject line. Please mention in your application that you have learned about this position from MyJob.am