CRM Manager

Lynon

- Act as the main CRM point of contact for partner operators - Help partners build and launch CRM journeys, retention flows, and automated campaigns (email, SMS, push, in-app) - Assist in setting up and managing bonus systems, rewards, and gamified campaigns within the platform - Configure customer segments and event-based triggers using Customer.io - Onboard new partners by delivering demos, CRM platform walkthroughs, and best practice training - Create documentation and training materials to educate partner teams on CRM workflows and strategies - Monitor and report on CRM campaign performance, providing insights and recommendations - Stay updated on iGaming CRM trends, compliance standards, and innovative retention techniques - Collaborate with internal teams (Product, Tech, Account Management) to enhance CRM tools and integration efficiency

- Minimum 2 years of experience as a CRM Manager role in the iGaming industry (B2C or B2B) - Strong hands-on experience with Customer.io or similar CRM platforms (Braze, Optimove, etc.) - Deep understanding of CRM automation, player lifecycle management, retention and reactivation strategies - Experience with segmentation, A/B testing, event-based triggers, and multi-channel campaigns - Excellent communication skills with the ability to present and train diverse stakeholders - Ability to manage multiple partner accounts and requests simultaneously - Analytical mindset with a focus on campaign performance and ROI - Familiarity with bonus systems and gamification strategies in iGaming is a strong plus - Fluent in English and Russian (written and verbal)

Apply here https://lynon.bamboohr.com/careers/89?source=aWQ9MjQ%3D Please mention in your application that you have learned about this position from MyJob.am