Senior Digital Marketing Manager

SoftConstruct

- Plan and implement digital marketing strategies worldwide - Launch and manage PPC and programmatic ad campaigns across Google, Meta, and programmatic networks - Build and optimize lead generation flows and event-specific landing pages - Conduct keyword research by region, product, and language to guide SEO and paid ads - Research and segment LinkedIn audiences (industry groups, companies) for B2B targeting - Coordinate with SMM, SEO, design, translation, and website teams to align campaign execution - Create multilingual visuals and video ads tailored to regional markets - Set up and maintain analytics integrations (GA4, Tag Manager, Facebook Pixel, LinkedIn Insight Tag) and track user behavior - Run A/B tests for creatives and landing pages to improve CTR - Manage and plan digital marketing budgets across ad channels and tools - Generate monthly, quarterly, and annual performance reports with insights and recommendations

- Bachelor's degree in Marketing, Communications, Business, or a related field - Proven experience /4+ years/ in digital marketing, preferably within the technology or sports data industry - Expertise in managing digital campaigns across multiple channels, including PPC, display, email, and social media - Deep understanding of SEO/SEM strategies and content marketing best practices - Proficiency in using digital marketing tools (Google Ads, Meta Business Suite, Google Analytics, HubSpot, Mailchimp, etc.) - Strong analytical mindset with the ability to interpret data and make strategic decisions - Experience with CRM systems and marketing automation tools - Ability to manage multiple projects and prioritize tasks in a fast-paced, deadline-driven environment - Capable of leading junior team members and agency partners - Excellent written and verbal communication skills - Creative thinker with strong problem-solving abilities - Detail-oriented with strong organizational skills - Proactive, self-driven, and results-oriented - Positive attitude and openness to feedback - Team player who thrives in a collaborative and agile work environment - Adaptable to change and quick to learn new tools and processes

Apply here https://peopleforce.softconstruct.com/careers/v/1942-senior-digital-marketing-manager Please mention in your application that you have learned about this position from MyJob.am