Senior Product Manager, Gamification
Company
Picsart
Category
Job Address
Application Deadline
IT
Yerevan, Armenia
31/07/2025
Responsibilities
- Own and execute the gamification strategy, driving engagement, retention, and monetization through progression systems, rewards, leaderboards, and achievements
- Leverage gaming principles to build features that encourage habit formation, user motivation and social interactions
- Work closely with Product Design, Engineering, and Data Science teams to develop and optimize gamified experiences that align with business objectives
- Closely work with the company leadership for crafting and fine-tuning the gamification strategy that involves increasing DAU/WAU retention through engaging game mechanics
- Collaborate with the product teams across the company for the execution and delivery of gamification features
- Analyze user behavior and A/B test features to maximize impact on key retention and monetization metrics
- Partner with the Marketing and Community teams to design and implement gamified campaigns and challenges that drive user participation
- Stay ahead of industry trends in gaming and gamification, bringing innovative ideas to Picsart’s product roadmap.
- Communicate transparently with stakeholders, providing regular updates on gamification performance, key metrics insuring alignment with overall business goals
- Be actively involved and drive the daily execution processes
Required Qualifications
- 5+ years of experience as a Product Manager, with a strong focus on gamification, user engagement, or monetization
- Strong entrepreneurial skills and experience working in a high paced environment
- Gaming industry experience (preferred), with expertise in game loops, reward structures, and user motivation frameworks
- Proven ability to conceptualize, launch, and optimize gamification features that drive engagement and retention.
- Data-driven mindset, comfortable with A/B testing, cohort analysis, retention modeling, and revenue impact forecasting
- Exceptional verbal and written communication skills, with the ability to influence and align cross-functional teams and drive execution
- Ability to manage competing priorities in a fast-paced environment while balancing user experience with business growth
Application Procedures
Apply here
https://picsart.com/jobs/vacancies/5444581004/?gh_jid=5444581004&gh_src=de15996c4us
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