Senior Product Manager, Notifications & Lifecycle

Picsart

- Collaborate with executive leadership and cross-functional teams to define a compelling product vision and roadmap for notifications and lifecycle marketing, aligned with key business objectives - Partner with Product Design, Engineering, and Data Science to conceptualize, develop, and launch impactful notification strategies and lifecycle campaigns across various channels to improve user engagement and retention - Develop and execute A/B tests across email, push notifications, and in-app messaging to optimize content, timing, frequency, and segmentation. Continuously analyze results and iterate based on data-driven insights - Lead and coordinate the workflow of the lifecycle managers, being hands-on involved in experimentation process - Define and track key performance indicators (KPIs) such as open rates, click-through rates, conversion rates, and retention rates. Develop reporting frameworks to monitor performance, identify trends, reporting frameworks to measure success and inform future improvements - Communicate transparently with stakeholders, providing regular updates on product performance, key metrics, and overall objectives to ensure alignment and maximize impact - Collaborate with the Research and User Experience teams to explore creative solutions that enhance existing products and deliver exceptional user value

- 5+ years of experience in product management, with a proven track record of success in growth-focused roles, specifically within notifications and lifecycle marketing for consumer-facing digital products - Deep understanding of mobile marketing best practices, user engagement strategies, and retention tactics - Exceptional verbal and written communication skills with the ability to engage and influence stakeholders at all levels - Strong analytical skills with the ability to leverage data and user insights to inform product decisions. Experience with A/B testing and data analytical tools - Great collaborator in real-time and asynchronously across diverse teams and global time zones - A passion for driving innovation, combined with a strategic approach to problem-solving, particularly within fast-paced, agile environments

Apply here https://picsart.com/jobs/vacancies/5447043004/?gh_jid=5447043004&gh_src=915c3c714us Please mention in your application that you have learned about this position from MyJob.am