Product Marketing Manager

Evocabank

- conduct market research and competitive analysis to identify opportunities and threats in the market - develop and implement marketing strategies to promote that bank’s products - plan, execute, and evaluate product marketing projects from concept to launch - create comprehensive project plans, timelines, and milestones for product marketing initiatives - coordinate and execute promotional campaigns to drive awareness and demand for products - monitor project progress and make necessary adjustments to meet deadlines and objectives - analyze campaign performance metrics and provide insights for optimization - collaborate with product development and sales teams to define product positioning and messaging - gather input from customers and stakeholders to refine product marketing strategies and offerings - develop and manage project budgets, ensuring efficient and effective resource allocation - track expenses and maintain financial accountability throughout all projects

- bachelor’s degree in Marketing, Business Administration, or a related field; MBA degree preferred - 3-5 years of experience in product marketing or project management, preferably in a bank, fintech or a related industry - proven experience in managing successful product launches and marketing campaigns - strong project management skills with the ability to manage multiple priorities simultaneously - effective communication and interpersonal skills, with the ability to influence and engage stakeholders - proficiency in project management and marketing tools

Please send your CV to cv@evoca.am by indicating "Product Marketing Manager" in the subject line of the e-mail Please mention in your application that you have learned about this position from MyJob.am