Marketing Specialist

SoftShark

- Own campaign execution from brief to delivery: clarify requirements, create assets, build campaigns, coordinate approvals, test, and schedule launches - Design compelling email layouts, MMS imagery, website banners, and promotional graphics that follow brand guidelines and encourage customers to take action - Build and manage email and SMS/MMS campaigns in Attentive, including content, audience selection, personalization, and scheduling - Write or refine subject lines, preview text, calls to action, and short promotional copy in clear, accurate English - Maintain assigned automated customer journeys, such as welcome, abandoned-cart, and post-purchase campaigns - Check campaigns before launch, including mobile appearance, links, offers, audience settings, personalization, and send times - Run A/B tests and use performance data to improve creative, messaging, and campaign execution - Monitor results, including clicks, conversions, campaign revenue, and unsubscribes, and share practical recommendations with the marketing team - Maintain a clear campaign calendar, organized design files, reusable templates, and accurate project status updates - Collaborate on creative assets for product pages and paid media campaigns. Experience producing AI-assisted still images and short videos is a strong advantage

- C1 English proficiency or higher, both written and spoken. You must be able to understand detailed briefs, discuss creative decisions, and produce polished customer-facing content - At least 3 years of relevant experience in e-commerce marketing, email/SMS marketing, or a role combining marketing execution and graphic design - Hands-on Attentive experience is required, including independently building, testing, and launching campaigns - Experience using AI tools to create and refine product imagery, promotional stills, and short videos while preserving product accuracy and brand consistency - A strong portfolio demonstrating e-commerce email design and promotional creative, with a clear explanation of your contribution - Proficiency in professional design tools such as Figma, Adobe Photoshop, or Adobe Illustrator is a plus - Strong understanding of visual hierarchy, typography, mobile-friendly layouts, brand consistency, and design that supports conversion - Working knowledge of audience segmentation, personalization, automated campaigns, and A/B testing - Ability to interpret campaign results and turn findings into specific improvements - Familiarity with email/SMS consent, unsubscribe, and deliverability best practices - Excellent organization and attention to detail, with the ability to manage multiple deadlines independently - Proactive communication: identify missing information, flag risks early, ask useful questions, and follow through on commitments

Interested candidates can send their CV to info@softshark.io or apply from our company page https://softshark.io/careers Please indicate the position title Marketing Specialist in the subject field of the email. We will contact you shortly! Please mention in your application that you have learned about this position from MyJob.am