CRM & Retention Specialist

Smartbet

- Plan, create, execute, and optimize CRM campaigns - Develop personalized customer journeys based on player behavior, value, preferences, and lifecycle stage - Analyze player activity, segmentation, and campaign performance to identify growth opportunities - Produce regular performance reports with actionable insights and recommendations - Stay up to date with CRM best practices, iGaming trends

- 3+ years of CRM or Retention experience within the iGaming industry - Experience managing large-scale CRM campaigns - Strong analytical skills with the ability to interpret player data and make commercial decisions - Experience with CRM platforms - Advanced Excel/Google Sheets skills - Excellent organizational and project management skills - Experience with SQL or BI tools (Power BI, Tableau, Looker) is considered an advantage

Please send your CV to hr@smartbet.llc Include "CRM & Retention Specialist " in the subject line. Please mention in your application that you have learned about this position from MyJob.am