Head of Performance and Digital Marketing

Telcell

- Define, lead, and continuously improve the company’s digital and performance marketing strategy in alignment with overall business objectives - Own and scale all paid acquisition channels, including Google Ads, Meta, LinkedIn, and other performance platforms - Lead the planning, execution, and optimization of complex, data-driven PPC campaigns with a strong focus on ROI, CAC, and revenue growth - Establish performance frameworks, KPIs, reporting standards, and attribution models to support data-driven decision-making - Analyze campaign and funnel performance, identify growth opportunities, and translate insights into actionable initiatives - Lead, mentor, and develop the digital marketing team and manage external agencies and vendors - Partner closely with Product, Sales, and senior leadership to ensure alignment between marketing initiatives and commercial priorities - Identify, test, and scale new growth opportunities across channels, formats, and user journeys (new platforms, ad formats, and targeting approaches) - Partner with Creative, Strategy and Product to develop digital-first campaign concepts, activations, challenges, and experiments (including AI-assisted creative workflows, gamification, and “smart content” mechanics) - Own digital marketing budgets and ensure efficient allocation of resources across channels and markets

-Minimum 5+ years of professional experience in digital and performance marketing, with at least part of the experience in a leadership or senior role - Excellent, hands-on PPC expertise, including proven experience managing and scaling campaigns on Google Ads and Meta Ads - Strong understanding of performance marketing metrics, conversion tracking, attribution models, and marketing analytics tools - Demonstrated track record of building and optimizing high-performing acquisition funnels and growth programs - Proven people-management and stakeholder-management experience - Strong strategic thinking combined with a high level of operational execution - Experience in fintech / regulated categories is a strong advantage

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