CRM specialist (Customer.io)

Lynon

- Own and manage CRM campaigns using Customer.io (email, push, in-app, SMS where applicable) - Design, build, and optimize automated customer journeys (onboarding, retention, reactivation, churn prevention) - Segment players based on behavior, lifecycle stage, and value - Collaborate closely with Product, Marketing, BI, and Tech teams to align CRM strategies with business goals - Set up and maintain event tracking, triggers, and data flows in Customer.io - Analyze campaign performance (open rate, CTR, conversion, retention, LTV) and provide actionable insights - A/B test CRM content, timing, and channels to continuously improve performance - Ensure CRM communications comply with iGaming regulations and responsible gaming policies - Maintain high-quality CRM content, personalization, and localization where needed

- 2+ years of experience as a CRM Specialist, preferably in the iGaming industry - Hands-on experience with Customer.io (mandatory) - Strong understanding of player lifecycle, retention mechanics, and engagement strategies in iGaming - Experience with segmentation, automation, and behavioral triggers - Analytical mindset with experience working with metrics and dashboards - Ability to work with large datasets and collaborate with BI/Analytics teams - Strong attention to detail and structured approach to campaign management - Good written communication skills in English

Apply here https://lynon.bamboohr.com/careers/96?source=aWQ9MjQ%3D Please mention in your application that you have learned about this position from MyJob.am