Digital Marketing Specialist

Yerevan Mall

- Develop, implement, and optimize multi-channel digital campaigns across email, paid media, and other performance channels - Drive ROI through targeted web and app campaigns, including retargeting, push notifications, and direct messenger outreach - Manage A/B testing for ads, landing pages, and email campaigns; analyze results and apply insights to continuously improve performance - Monitor and analyze campaign performance data, preparing monthly reports with actionable recommendations to enhance key KPIs - Collaborate cross-functionally with design, product, and content teams to ensure cohesive campaign execution and seamless customer journeys - Own and manage the full stack of digital marketing tools and platforms (e.g., Google Analytics/GA4, Meta Ads Manager, Google Ads, Mailchimp) - Stay current on emerging digital marketing trends, platform updates, and best practices (e.g., GA4 migration, SEO algorithm updates, channel innovations)

- 2–4 years of experience in digital marketing or performance marketing - Proven experience managing campaigns across paid and owned channels - Strong analytical mindset with hands-on experience using GA4 and ad management platforms - Data-driven, results-oriented, and comfortable working in a fast-paced environment

Apply here https://yerevanmall.spark.work/career/job/14/application?sourceCode=659f6df21aa01309&lang=am Please mention in your application that you have learned about this position from MyJob.am