Chief Specialist of Marketing Communications

AMIO BANK

- Develop creative ideas and integrated marketing communication campaigns for the Bank's products, services, and corporate initiatives - Plan, coordinate, and execute marketing campaigns across all communication channels - Develop key campaign messages, communication plans, content, and customer-facing materials - Collaborate closely with the Product, Sales, Customer Experience, Digital, Branch Network, Human Resources, Legal, Compliance, and other departments to ensure effective marketing communications - Support new product launches by developing customer-centric messaging and Go-to-Market (GTM) communication plans - Work with graphic designers and creative agencies to develop visual materials aligned with the Bank's brand identity - Prepare creative briefs for the development of marketing and communication materials - Manage campaign timelines, stakeholder engagement, approvals, and, where applicable, budgets, ensuring successful project delivery from concept through launch - Ensure consistent application of the Bank's brand messaging and visual identity across all communication channels - Analyze campaign performance, evaluate effectiveness, and provide recommendations for improvement based on data insights and business objectives - Monitor market trends, customer behavior, and competitors' activities to identify new communication opportunities and innovative ideas - Contribute to the development of the Bank's brand and the continuous enhancement of its marketing communication standards

- Higher education in Marketing, Communications, Business Administration, Public Relations, or a related field - At least 2–5 years of professional experience in marketing communications, brand management, advertising, or a related field - Proven experience in developing and executing integrated marketing campaigns - Excellent content creation and copywriting skills - Knowledge of product management principles or experience working with product teams will be considered an advantage - Knowledge of Customer Journey, Product Positioning, and Go-to-Market (GTM) communications is desirable - Excellent communication, presentation, and stakeholder management skills - Creative mindset, strong attention to detail, and problem-solving abilities - Good command of Russian or English

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