Brand & Buying Manager
Company
Reyma
Category
Job Address
Application Deadline
Sales & Marketing
Yerevan, Armenia
01/08/2026
Responsibilities
- Develop and execute annual and seasonal brand strategies
- Analyze market trends, customer demand, and sales performance to plan seasonal assortments, select collections, and place product orders that maximize sales and profitability
- Maintain consistent brand identity and visual standards across all stores and marketing materials
- Plan and oversee visual merchandising and seasonal window displays throughout the retail chain
- Coordinate product launches, promotional activities, and seasonal brand initiatives
- Work with designers, photographers, and content creators to develop high-quality marketing materials
- Support the social media team by providing brand direction, campaign ideas, and seasonal content while monitoring trends relevant to parents and children's fashion
- Monitor competitors, customer behavior, and industry trends to identify new business opportunities
- Measure brand performance, analyze sales results, and prepare regular reports with recommendations for improvement
- Organize product knowledge and trend training for store teams
- Attend international fashion exhibitions, select seasonal collections, and place orders aligned with the brand strategy and market demand
- Manage the brand marketing budget and ensure projects are delivered on time and within budget
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Fashion Management, or a related field
- 3+ years of experience in Brand Management, Marketing, Fashion Retail, or a similar role
- Strong understanding of retail, merchandising, and consumer behavior
- Experience in seasonal buying and assortment planning is highly desirable
- Excellent analytical, organizational, and project management skills
- Creative mindset with strong commercial awareness
- Excellent communication and presentation skills
- Proficiency in Microsoft Excel and other Microsoft Office applications. Experience working with 1C is preferred.Candidates without prior 1C experience should be willing to learn the system through company-provided training
- Fluent Armenian and English; knowledge of Russian is a plus
Application Procedures
To apply, please send your CV to
careers@navavan.am and include "Brand & Buying Manager" in the subject line.
Please mention in your application that you have learned about this position from MyJob.am