Brand & Buying Manager

Company
Reyma
Category
Job Address
Application Deadline
Sales & Marketing
Yerevan, Armenia
01/08/2026
Responsibilities
- Develop and execute annual and seasonal brand strategies - Analyze market trends, customer demand, and sales performance to plan seasonal assortments, select collections, and place product orders that maximize sales and profitability - Maintain consistent brand identity and visual standards across all stores and marketing materials - Plan and oversee visual merchandising and seasonal window displays throughout the retail chain - Coordinate product launches, promotional activities, and seasonal brand initiatives - Work with designers, photographers, and content creators to develop high-quality marketing materials - Support the social media team by providing brand direction, campaign ideas, and seasonal content while monitoring trends relevant to parents and children's fashion - Monitor competitors, customer behavior, and industry trends to identify new business opportunities - Measure brand performance, analyze sales results, and prepare regular reports with recommendations for improvement - Organize product knowledge and trend training for store teams - Attend international fashion exhibitions, select seasonal collections, and place orders aligned with the brand strategy and market demand - Manage the brand marketing budget and ensure projects are delivered on time and within budget
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Fashion Management, or a related field - 3+ years of experience in Brand Management, Marketing, Fashion Retail, or a similar role - Strong understanding of retail, merchandising, and consumer behavior - Experience in seasonal buying and assortment planning is highly desirable - Excellent analytical, organizational, and project management skills - Creative mindset with strong commercial awareness - Excellent communication and presentation skills - Proficiency in Microsoft Excel and other Microsoft Office applications. Experience working with 1C is preferred.Candidates without prior 1C experience should be willing to learn the system through company-provided training - Fluent Armenian and English; knowledge of Russian is a plus
Application Procedures
To apply, please send your CV to careers@navavan.am and include "Brand & Buying Manager" in the subject line. Please mention in your application that you have learned about this position from MyJob.am