Email & CRM Marketing Specialist

NextChallenge

- Build and run multi-channel communication campaigns (email, SMS, push, in-app) to enhance customer engagement and retention - Continuously run tests and experiments (copy, design, segments, channels) - Support deliverability and maintain sender reputation - Customer segmentation: assist in segmenting customer databases to deliver personalised and targeted marketing communications - Reporting: prepare regular reports on campaign performance metrics (e.g., open rates, click-through rates) and suggest areas for improvement - Collaboration: work closely with marketing, design, and content teams to ensure cohesive and effective CRM initiatives

- Experience as a CRM Manager or Email Marketing Manager for 3+ years (B2C; iGaming experience is a plus) - Strong knowledge of marketing effectiveness metrics across the customer journey - Proficiency with customer engagement platforms - Understanding of user segmentation and logical operators - Strong knowledge of HTML and APIs - Goal-oriented and customer-centric mindset - Keeping up with internet marketing trends - AI expertise is a strong plus - Upper-intermediate level of English

Apply here https://nextchallenge.com/vacancies/email-crm-marketing-specialist Please mention in your application that you have learned about this position from MyJob.am