SFP Marketing Executive

Philip Morris Armenia LLC

- Brand Strategy & Development - Lead the development of consumer-centric marketing campaigns for smoke-free products in the Armenian market. - Adapt and localize global brand positioning to ensure cultural relevance and local market resonance - Brand Launch & Awareness - Oversee the full lifecycle of new product and brand launches, including planning, positioning, and go-to-market execution - Build brand equity through impactful storytelling, consistent messaging, and targeted communications - Campaign Execution & Management - Plan and implement integrated marketing campaigns across digital and traditional channels - Lead experiential marketing activities and brand events that enhance consumer connection - Budgeting & KPI Setting - Own the development and monitoring of marketing budgets, ensuring efficient resource allocation - Define, track, and report on key performance indicators (KPIs) to measure marketing effectiveness and ROI. - Use insights to refine strategies and maximize impact - Cross-functional & Stakeholder Collaboration - Work closely with commercial, sales, digital, legal, and external agency partners to ensure marketing initiatives are aligned with business objectives - Serve as a key point of contact for cross-departmental coordination related to brand and campaign activities - Performance Analysis & Reporting - Analyze campaign and brand performance data to draw actionable insights - Develop regular reports and presentations for internal stakeholders

- Education: Bachelor's or Master’s degree in Marketing, Business Administration, Communications, or a related field - Experience: Minimum of 4–5 years of professional experience in marketing, preferably within the creative and marketing angencies, consumer electronics, or lifestyle sectors - Languages: Fluent in Armenian, English, and Russian (spoken and written) - Technical Competencies - Strong background in marketing campaigns, brand building, and brand launches - Experience with result-driven campaigns, event management, and consumer engagement - Solid understanding of marketing budgeting, KPI setting, and ROI analysis - Skilled in presentation development, stakeholder communication, and business storytelling - Proficiency in MS Office (especially PowerPoint and Excel); familiarity with CRM, data analytics, and digital tools is an advantage

Apply here https://join.pmicareers.com/gb/en/job/PMIPMIGB13826EXTERNALENGB/SFP-Marketing-Executive?utm_source=linkedin&utm_medium=phenom-feeds Please mention in your application that you have learned about this position from MyJob.am