Head of Marketing

Globbing

- Participate in development of the overall marketing strategy and execute in alignment with company goals - Participate in the definition of the brand’s positioning, tone of voice, and value proposition across all customer touchpoints - Own the marketing budget and manage spends with a strong focus on ROI and growth metrics - Represent the company at events, strategic partnerships, and PR opportunities - Stay up to date with emerging marketing technologies, tools, and trends, and explore their potential application for business growth - Manage and evaluate relationships with vendors, agencies, and partners, ensuring alignment with company goals and ROI benchmarks - Other responsibilities as needed - Oversee daily paid media campaigns on Google Ads, Meta, LinkedIn, YouTube, and/ or other platforms - Monitor and improve SEO and SEM performance - Lead email marketing efforts including list segmentation, automation, and A/B testing, manage email lists - Drive performance marketing strategies, focusing on CAC, ROAS, CPL, and LTV - Lead content strategy and execution across website and mobile app platforms - Conduct market and customer research to identify trends, behaviors, and opportunities.Lead competitor analysis - Manage and mentor a multidisciplinar marketing team - Set clear goals, KPIs, and career development paths for team members - Foster collaboration across departments (Product, Sales, Customer Happiness) to align messaging and goals - Coordinate with external partners (agencies, freelancers, influencers) to scale execution when needed

- Bachelor's degree in Marketing, Communications, Business Administration, or a related field; MBA or advanced certification is a plus - 5+ years of progressive experience in marketing roles, with at least 2 years in a managerial capacity - Strong understanding of both B2B and B2C marketing strategies - Proficiency with marketing platforms such as Google Ads, Meta Ads Manager etc - Excellent verbal and written communication skills - Exceptional organizational, time-management, and leadership abilities - Creative thinker with analytical skills and a data-driven approach to problem solving - Experience in operating in international markets is a plus - Fluent in Armenian, Russian, and English, with strong written and verbal communication skills in all three languages

Apply here https://globbing.zohorecruit.com/jobs/Careers/756140000004214673/Head-of-Marketing?source=CareerSite Please mention in your application that you have learned about this position from MyJob.am