Senior Digital Marketing Specialist

SoftConstruct

- Oversee multi-channel marketing campaigns across paid search, social media, email, and content marketing - Ensure alignment between digital marketing efforts and overall business objectives - Identify emerging trends and integrate new technologies and strategies - Develop and implement comprehensive B2B digital marketing strategies tailored for the iGaming sector - Develop and implement Media Buying and PPC marketing strategies to drive traffic, engagement, and conversions - Analyze website traffic, user behavior, and conversion rates using analytics tools to optimize marketing performance - Collaborate with cross-functional teams to enhance the user experience and improve conversion rates - Stay updated on the latest digital marketing trends, technologies, and industry best practices to maintain a competitive edge

- Bachelor’s or Master’s degree in Marketing or a related field - At least 4 years of experience in digital marketing, preferably in B2B IT industry - Strong expertise in SEO, PPC, Google Ads, LinkedIn Ads, and digital marketing analytics - Hands-on experience with marketing automation tools (HubSpot, Marketo, Mailchimp, Pardot) - Strong analytical mindset with proficiency in Google Analytics, SEMrush, and data visualization tools - Knowledge of English and Armenian languages is required - Ability to manage multiple campaigns and optimize marketing budgets effectively - Excellent communication, project management, and leadership skills

Apply here https://peopleforce.softconstruct.com/careers/v/2326-senior-digital-marketing-specialist Please mention in your application that you have learned about this position from MyJob.am