Head of Marketing

Company
SoftConstruct
Category
Job Address
Application Deadline
IT
Yerevan, Armenia
15/07/2026
Responsibilities
- Develop and implement comprehensive marketing strategies to increase brand visibility and drive customer acquisition - Lead a team of marketing professionals, providing guidance, support, and mentorship to ensure the team's success - Collaborate with cross-functional teams including product, sales, and operations to align marketing efforts with overall business goals - Oversee the creation of marketing collateral, including website content, advertising materials, and sales collateral - Manage digital marketing channels including social media, email marketing, SEO, and PPC campaigns - Analyze marketing data and metrics to measure the effectiveness of campaigns and optimize strategies for maximum ROI - Stay updated on industry trends and best practices, and incorporate innovative ideas into our marketing strategies
Required Qualifications
- Bachelor’s or Master’s degree in Marketing, Business Administration, Communications, or a related field - At least 8 years of experience in marketing, digital marketing, and event management with at least 4 years in leadership roles - Proven experience in iGaming, Web3, or tech-driven industries is necessary - Demonstrated success in leading international marketing campaigns - Expertise in digital marketing, growth strategies, and performance analytics - Strong understanding of blockchain, cryptocurrency, and Web3 communities - Proficiency in SEO, PPC, CRM tools, and marketing automation platforms - Excellent storytelling, content marketing, and PR management skills - Ability to analyze data and make strategic decisions based on insights - Strong leadership and team management abilities - Excellent communication, negotiation, and interpersonal skills - Strategic mindset with an innovative and results-driven approach - Ability to multitask and adapt to a fast-paced, evolving industry landscape - Open to travel for international events, networking, and business expansion
Application Procedures
Apply here https://peopleforce.softconstruct.com/careers/v/2748-head-of-marketing Please mention in your application that you have learned about this position from MyJob.am