Digital Media Buying Specialist

Company
SoftConstruct
Category
Job Address
Application Deadline
Sales & Marketing
Yerevan, Armenia
23/05/2024
Responsibilities
- Act as the Digital media expert for Worldwide labels, buying, optimization, reporting and negotiating with partners - Plan and manage paid campaigns across DSPs, GoogleAds, Yandex Direct or other PPC platforms - Monitor Digital media buys to ensure all brand safety, ad fraud, and viewability standards are met or exceeded - Research and record trends, innovations, and changes that affect media buying - Implementing test initiatives such as landing page, A/B testing, multivariate testing, offer testing - Provide recommendations on Ad, landing pages, websites, and overall user experience to optimize conversion cost - Organize the creation of visuals and creative assets for the placements for all the acquisition channels
Required Qualifications
- Bachelor’s degree in Business Administration, Marketing, or any related field - At least 2 years of experience in Digital Media Buying or PPC Advertising - Demonstrated B2C direct experience with analytics and reporting tools - Understanding of digital marketing and advertising trends and industry, best practices and ability to implement across programs - Knowledge of English is required, and any other language is a plus - Ability to work in a fast-paced team environment - Exceptional project management skills and attentive to detail - Knowledge in PPC or DSP platforms - Ability to work with digital analytics tools tools such as Google Analytics, Appsflyer, Kochava, Voluum, Keitaro(or similar trackers)
Application Procedures
Apply here https://peopleforce.softconstruct.com/careers/913 Please mention in your application that you have learned about this position from MyJob.am