Product Marketing Manager / VBET

SoftConstruct

- Craft and evolve product positioning, ensuring a consistent brand voice and communication strategy across all channels - Design and execute impactful Go-to-Market strategies for new game releases, while sustaining momentum for existing successful titles - Develop compelling marketing collateral that highlights the Unique Selling Points (USPs) of our games for casino operators, affiliates, and key industry stakeholders - Partner with Sales, Business Development, PR, and Product teams to translate market insights into tangible product enhancements and high-performing promo campaigns

- Bachelor’s Degree in Marketing, Communications, Business Administration, or a related field - 2+ years of experience in product marketing or brand management (preferably within IT or Fintech sectors) - A proven track record of successfully launching and promoting products, backed by measurable business results - A deep understanding of GTM strategies, promotional mechanics, and player retention techniques - Proficiency in analyzing campaign performance metrics and using data to optimize marketing strategies and ROI - Ability to conduct thorough market research and competitor benchmarking to maintain a distinct product advantage - Strong experience in overseeing the creation of high-quality marketing assets and ensuring they align with the product’s value proposition - Hands-on experience managing multi-channel campaigns - Fluency in English is necessary for international communication and strategy development - Prior experience in the iGaming or gaming industry is a significant plus - Ability to translate technical game features into exciting player-facing benefits - Excellent interpersonal skills to bridge the gap between technical product teams and commercial sales teams - Thriving in a fast-paced environment with frequent new game releases

Apply here https://peopleforce.softconstruct.com/careers/v/2596-product-marketing-manager Please mention in your application that you have learned about this position from MyJob.am