Paid Media Specialist

Job Address
Application Deadline
Sales & Marketing
Yerevan, Armenia
- Develop and execute paid media strategies aligned with BUILG's overall marketing objectives - Conduct market research to identify target audiences and industry trends - Collaborate with cross-functional teams to integrate paid media into broader marketing initiatives - Plan, launch, and optimize paid media campaigns on Facebook, LinkedIn, and Google Ads - Monitor campaign performance, analyze key metrics, and provide regular reports with actionable insights - A/B test ad creatives, copy, and audience segments to continuously improve campaign performance - Manage and allocate budgets effectively to maximize ROI - Provide recommendations for budget adjustments based on performance data and market trends - Collaborate with the creative team to develop compelling ad creatives and copy that resonate with our target audience - Ensure all ad content aligns with BUILG's brand guidelines and messaging - Utilize audience targeting tools to reach and engage specific segments within the construction industry - Explore and implement advanced targeting techniques to enhance campaign efficiency - Stay informed about changes in the digital marketing landscape, paid media platforms, and construction industry trends - Implement innovative approaches to stay ahead of the competition and maximize campaign effectiveness
Required Qualifications
Proven experience in developing and executing successful paid media campaigns for the North American market, with a focus on Facebook, LinkedIn, and Google Ads In-depth knowledge of advertising best practices on social media platforms Strong analytical skills and the ability to interpret data to make informed decisions Excellent communication and collaboration skills Passion for the home improvement industry and a willingness to stay updated on industry trends Creative thinking and problem-solving skills
Application Procedures
Interested candidates are welcome to send a CV to indicating the position title in the subject line of the email. Please mention in your application that you have learned about this position from
Additional Information
- Competitive salary and benefits package - Opportunity for professional growth and development - Collaborative and innovative work environment - Contribution to shaping the digital presence of a forward-thinking online home improvement marketplace