Digital Marketing Manager VBet

Company
Softconstruct LLC
Category
Job Address
Application Deadline
Sales & Marketing
Yerevan, Armenia
08/03/2021
Responsibilities
- Develop digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition - Plan and execute all web, SEO/ SEM, database marketing, email, social media, and display advertising campaigns - Design, build, and maintain the Company's social media presence - Contribute to marketing effectiveness by identifying short-term and long-range issues that must be addressed - Measure and report performance of all digital marketing campaigns and assesses against goals (ROI and KPIs) - Identify trends and insights, and optimize spend and performance based on the insights - Brainstorm new and creative growth strategies through digital marketing - Plan, execute and measure experiments and conversion tests - Collaborate with internal teams to create landing pages and optimize user experience - Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points - Identify critical conversion points and drop off points and optimize user funnels - Complete digital marketing department operational requirements by scheduling and assigning employees and following up on work results - Maintain digital marketing staff by recruiting, selecting, orienting, and training employees - Maintain digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results - Develop digital marketing staff by providing information, educational opportunities, and experiential growth opportunities
Required Qualifications
- At least 2 years of experience with digital marketing and advertising execution - Demonstrated B2B direct experience with SEM, analytics and reporting tools - Understanding of digital marketing trends and industry best practices and ability to implement across programs - Proven communication skills, including the ability to write original ad copy and provide directive on creative assets - Comfortability working in a fast-paced team environment - Exceptional project management skills and attention to detail - Demonstrated success with SEM through Google Ads and Bing - Ability to strategize and develop new creative suites both internally and with external graphic design resources - Google Ads and Analytics certification is a must
Application Procedures
Interested candidates are encouraged to submit their CV to: hr@betconstruct.com with a note of ("Digital Marketing Manager VBet") in the subject line of the email. Please mention in your application that you have learned about this position from MyJob.am
Additional Information
SoftConstruct is looking for a Digital Marketing Manager to join our VBet team. If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.