Adjarabet.am
Position
Casino CRM
Category
Job Address
Application Deadline
Sales & Marketing
Yerevan, Armenia
12/04/2020
Responsibilities
- Taking part in the campaign planning process with the products team - Analyzing the KPI requirements and how it should be reached with the products team - Identifying key private/public projects and activities - Writing and correcting the briefs for the planned campaign - Analyzing promo specifications and changing it according to the requirements. - Creating and implementing private promotion for specified segments through CRM and CBS tools - Updating all involved parts about upcoming campaigns - Feasibility check with BI and Marketing team if needed - Taking part in any upcoming promo presentations (with social media, designers and etc.) - Targeting an appropriate segment for each promotion according to communication tools (sms, outbound, popup, email, Soc. Media activities) - Representing Casino CRM in regular meetings with the internal working group and updating them about upcoming campaigns and it’s targets - Working with the marketing, development and other teams to ensure execution excellence and that the website template meets the requirements - Updating all involved parts about any changes in campaign specification - Providing any necessary information and tools (like bonus codes, award sms and etc.) to the technical groups. - Providing and representing upcoming promo details to the departments that are responsible for consumer communications (call center, in/outbound, VIP hosts) - User acceptance testing of promotions - Suggesting and providing appropriate personalized communication to maximize customer spend (sms, popup, email, outbound calls) - Tracking financial effectiveness of scheduled campaigns through regular reporting, including details of customer behavior, usage and spend - Daily monitoring and comparison of promo performance to its forecast - Responsible for segmentation of the customers based on their lifetime, spending, betting behavior, status (especially in regulated markets) - The creation and implementation of an optimized daily/weekly/monthly campaign program retention and reactivation - Resolving daily IncidentsMaking decisions and actions according to the daily performance in any product (slots, live casino)
Required Qualifications
- Higher Education in Business administration - Advance knowledge of Excel - Basic knowledge of BI analytical tools will be plus - Advanced knowledge of English - Working experience with CRM Tools will be an advantage - Analytical skills to forecast and identify trends and challenges - Great attention to details
Application Procedures
Interested candidates should send their CV (English) to jobs.am@adjarabet.com Please mention in your application that you have learned about this position from MyJob.am
Additional Information
Adjarabet.am the leading brand in the online gambling system is pleased to announce a vacancy for the position of Casino CRM.