Casino CRM
Job Address
Application Deadline
Sales & Marketing
Yerevan, Armenia
- Taking part in the campaign planning process with the products team - Analyzing the KPI requirements and how it should be reached with the products team - Identifying key private/public projects and activities - Writing and correcting the briefs for the planned campaign - Analyzing promo specifications and changing it according to the requirements. - Creating and implementing private promotion for specified segments through CRM and CBS tools - Updating all involved parts about upcoming campaigns - Feasibility check with BI and Marketing team if needed - Taking part in any upcoming promo presentations (with social media, designers and etc.) - Targeting an appropriate segment for each promotion according to communication tools (sms, outbound, popup, email, Soc. Media activities) - Representing Casino CRM in regular meetings with the internal working group and updating them about upcoming campaigns and it’s targets - Working with the marketing, development and other teams to ensure execution excellence and that the website template meets the requirements - Updating all involved parts about any changes in campaign specification - Providing any necessary information and tools (like bonus codes, award sms and etc.) to the technical groups. - Providing and representing upcoming promo details to the departments that are responsible for consumer communications (call center, in/outbound, VIP hosts) - User acceptance testing of promotions - Suggesting and providing appropriate personalized communication to maximize customer spend (sms, popup, email, outbound calls) - Tracking financial effectiveness of scheduled campaigns through regular reporting, including details of customer behavior, usage and spend - Daily monitoring and comparison of promo performance to its forecast - Responsible for segmentation of the customers based on their lifetime, spending, betting behavior, status (especially in regulated markets) - The creation and implementation of an optimized daily/weekly/monthly campaign program retention and reactivation - Resolving daily IncidentsMaking decisions and actions according to the daily performance in any product (slots, live casino)
Required Qualifications
- Higher Education in Business administration - Advance knowledge of Excel - Basic knowledge of BI analytical tools will be plus - Advanced knowledge of English - Working experience with CRM Tools will be an advantage - Analytical skills to forecast and identify trends and challenges - Great attention to details
Application Procedures
Interested candidates should send their CV (English) to Please mention in your application that you have learned about this position from
Additional Information the leading brand in the online gambling system is pleased to announce a vacancy for the position of Casino CRM.