Ayb Educational Foundation
Social Media Marketing Specialist
Job Address
Application Deadline
Sales & Marketing
Yerevan, Armenia
- Create and implement SMM strategies via competitive analysis of assets and gaps, selection of more expedient platforms, comparative analysis, identification of target audiences and of relevant means of communication - Optimize the Foundation’s web pages in every platform, to boost the visibility of social media content; manage the pages in compliance with every platform’s policy; participate in content development activities - Build and manage calendars and timelines for publication of materials - Ensure continuous communication improvement through collection and analysis of relevant data, criteria, concepts and best practices - Cooperate with various departments for the Foundation’s reputation management, target group identification, activity plan development and implementation - Assist and participate in other activities of the Foundation upon necessity
Required Qualifications
- At least three years of work experience in social media marketing and digital media - Advanced verbal and written communication skills in Armenian, Russian and English - Presentation and communication skills - Advanced skills in application of social media analytics tools - Knowledge in web design and development, CRO and SEO - Clear understanding of and experience in online marketing and main digital marketing platforms - Ability to identify beneficiary needs and expectations - Ability to multi-task and display organizational flexibility - Time management skills - Teamwork ability and willingness - Familiarity with design software is an asset
Application Procedures
All interested candidates should send a copy of their Curriculum Vitae (CV) to vacancy@ayb.am with the job title in the subject line of the e-mail. Please kindly note that only short-listed candidates will be contacted. Please mention in your application that you have learned about this position from MyJob.am
Additional Information
The Social Media Marketing (SMM) specialist should be responsible for target audience involvement and loyalty increase, frequency of visits and traffic at websites and social and digital platforms, for which all possible social media means should be employed. The SMM specialist is expected to have a clear understanding of how each media platform operates and how to work with the material to be published, in order to involve and maintain the target audience. The SMM specialist should be involved in various communications to represent and increase brand awareness of the Ayb Educational Foundation and respond to queries. The incumbent should contribute with their daily activities to the actualization of the principles and goals of the Ayb Educational Foundation, while making the Foundation’s mission and projects more accessible to the beneficiaries.