Director, Growth Marketing
Job Address
Application Deadline
Business Administration
Yerevan, Armenia
- Lead a team of marketers against a series of growth initiatives including but not limited to - ASO, SEO, localization, country-specific marketing programs, keyword research, competitive mobile app intelligence, paid user acquisition and organic growth drivers - Partner closely with the brand, creative, product, finance and business teams to develop strategies for new product launches, seasonal events, regional/country-specific events and holidays as well as support our brand expansion strategies by country and geo - Continue to refine and expand our organic and localized growth strategies across our app stores, web site and partner properties, both domestic and international partners - Deliver actionable insights by synthesizing information from competitor analysis, market research, competitor advertising across digital channels. Test and provide proactive insights and analysis on strategic challenges and new marketing opportunities - Evolve and lead a young and motivated marketing team plus partner with other key business units to achieve company goals surrounding acquisition, conversion, engagement, monetization and retention - Research, evaluate and implement technology solutions and tools to help us accelerate our growth (reporting, data aggregation, optimization, etc) - Stay on top of industry trends and competitive landscape to quickly act on opportunities as they come up - Leverage existing and build new relationships with potential partners, esp. among platform and content partnerships relevant for our audience - Work with VP Growth Marketing, leadership and finance teams to conduct analysis and craft stories to support deal cases in management and board meetings
Required Qualifications
- 8+ years experience in internet, digital, performance marketing oriented roles – candidates with underpinnings in analytics and technology highly favorable - Deep understanding of ASO, SEO, localization, consumer metrics, market segmentation and analytics – a data driven strategist who understands how to analyze and tap into personal factors that will motivate and engage the user over time - Ability to work and excel within a matrixed organization - Track record managing, building and scaling quantitative marketing teams - Outstanding communication skills, both written and verbal, ability to communicate with stakeholders, marketing team and users - Ability to develop a vision/strategy that instills trust and drives awareness across the company and with key executives - Excellent communicator, multi-tasker, project manager with a desire to learn about and experience new cultures - Experience working in globally distributed, mid-to late-stage start-up environments preferred - Experience in consumer tech/mobile app space strongly preferred - Bachelor’s Degree in marketing, economics, or business related, MBA a plus
Application Procedures
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Additional Information
PicsArt is seeking a Director, Growth Marketing to help us scale and retain our global user base through a variety of qualitative and quantitative projects. You will work closely with our global marketing and product organizations across our 400-person org and five offices to pursue growth strategies.
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